In this time of cut-throat competition it becomes imperative and vital for any company to market and promote its brand in the most effective and efficiently innovative manner for maximum customers. This has resulted in a multi-billion dollar industry that has given the world some of the best-known brands that are a household name globally. These are international brands providing a wide range of products and services in the most efficient and affordable manner to the customers, hence becoming the most valuable brands of today.Let us look at the world’s 10 most valuable brands of 2016:
1. Apple – Brand Value : $154.1 B
Apple Inc. is by far the most renowned and popular brand name in the world today. This technological giant reported a brand value of around $154.1 billion from annual revenue of around $233.7 billion in this year. Popular mobile phone and computer sellers, Apple spent around $1.8 billion in brand advertising only leading the list of the world’s most valuable brands of 2016.
2. Google – Brand Value : $82.5 B
Google, the search engine and IT giant, reported a brand value of around $82.5 billion this year from annual revenue for around $68.5 billion, making it the highest amount (in proportion to revenue) spent for brand promotion by a company. It reportedly spent around $3.2 billion in company advertising alone.
3. Microsoft – Brand Value : $72.5 B
Microsoft, the hardware/software giant from the US, makes it to the 3rdposition in this list with an estimated brand value of around $72.5 billion from annual revenue of around $87.6 billion. Microsoft spent an estimated $1.9 billion on brand promotion in 2015-16.
4. Coca-Cola – Brand Value : $58.5 B
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