In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales.
The best tools are designed to bring in more customers and assist in boosting your profits.
Here are five must-have tools that all small business owners should use.
SumoMe is a suite of free tools that can be used to grow your website’s conversion rates. This tool will help you with optimizing your content sharing and email subscribing.
Start optimizing your email list building with Welcome Mat, Scroll Box and Smart Bar. Boost your share volume with Image Sharer, Highlighter and other awesome sharing buttons.
SumoMe has 12+ free tools to improve your website’s conversion rate.
It’s nice to see what your customers are doing on your website, but what is making them leave?
CrazyEgg is an inexpensive, easy-to-install tool that shows you where visitors click, how far down the page they scroll, and much more. It also shows you a heatmap for each page you want to track.
You study those heatmaps to make decisions as to how to improve your site – how to make it better at giving visitors what they’re looking for. It is an essential tool for understanding the behavior of all your potential customers.
If graphic design is not your expertise, this photo-editing site is a great go-to resource for basic design needs. Creating digital assets like social media graphics and more is easy to do with this tool.
Canva’s user-friendly interface allows small business owners to choose from a myriad of ready-to-use templates. The best part is that you can create it all for free in Canva!
4. Mailchimp, Constant Contact or aWeber
Having a web-based email marketing service provider helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
This kind of service is used for creating and sending professional email newsletters or advertisements to your list of subscribers. Opt in forms on your website will feed into these lists so you can continue to build the know, like and trust factor with them.
Email marketing is one of the best ways to boost your user engagement and profits. Mailchimp, Constant Contact and aWeber are just a few options to consider when signing up for this service.
5. Buffer or Hootsuite
With so many tools and platforms to utilize for your social media marketing, it can become overwhelming when trying to decide which one is best for your small business.
Buffer, Hootsuite and other similar online social media management tools allow you to manage all of your accounts from one dashboard, which saves you both time and frustration.
These tools share your content at the best possible times throughout the day, so your followers and fans see your updates more often. It’s a smarter and more efficient way to schedule and share your Social Media posts.
The best part about these tools is the built-in analytics system. For successful social media marketing, you need to know what works and what doesn’t work. The analytics will help you find when your social media posts make the most impact.
Using tools like these in your business helps greatly with your ultimate goal of generating more sales.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.